F.H. Clothing Company Steps Up for the Environment

Quechee’s venerable F. H. Clothing Company owner, Joan Ecker, designed and produced her first “Fat Hats” 46 years ago on a human-powered treadle machine, selling them out of a wooden barrel at craft fair shows all over the Northeast. On one occasion, while selling in front of Lincoln Center, a New York Times reporter asked what else she made. Joan spied a passerby in a poncho – a popular garment at the time – and said “ponchos!” Soon after, while caring for her young children as a single mom, Joan made the proverbial leap into entrepreneurship and never looked back. Joan’s straightforward personality and ‘can-do’ attitude led to bartering with a builder friend willing to trade his carpentry skills to help construct her dream home for a “warm, fun hat” from her then sewing workshop, set up outside under a tarp. It’s this kind of collaborative thinking that has grown the F.H. Clothing Company into not only a successful clothing company, but also an environmentally conscious business that supports the local community.

The Mesh Bag Mama mascot, created by Cornish-based metal
artist, Joanne Clifford

Joan runs “Fat Hat”, as it is fondly known locally, with her daughters Sara and Jenn, along with professional pattern maker, Lak Vorachek, and several sewers. Each season’s clothing designs are sewn in New York in a facility that is open, airy, comfortable, and with safe working conditions for the sewers. In addition to keeping the business humming along serving 130 boutique clothing stores across the country and the national catalog Artful Home, the trio has supported a number of community causes over the years. The Fat Hat team made masks to sell all over the country to keep the staff employed during COVID and donated free Fat Hats to cancer patients nationwide in honor of Joan’s mother.

Most recently, Joan agreed to support the “Mesh Bag Mamas” project, an initiative of the NH Network Plastics Working Group. The project offers free, handmade reusable mesh bags to area grocery stores to encourage customers to ‘Ditch the Produce Plastic’ and reduce single-use plastic bag waste and pollution. The bags are made of washable organic cotton mesh decorated with the Japanese symbol for Earth, and they can transport fruits and vegetables home before they’re stored either in the refrigerator or on the counter top. Included with each bag is a postcard that outlines the hazards of single-use plastic and how to reduce its use to live a more sustainable lifestyle.

The Mesh Bag Mamas project began in 2023, with 30 volunteers from around the Upper Valley sewing 1,200 bags for distribution at area co-ops and grocery stores. Funding was provided by the Food Co-op, Sustainable Lebanon, Community Action Works, and private donations. NH songwriter, Mary Armstrong, wrote the “Mesh Bag Mama” song, which was performed at the Lebanon Co-op, and metal artist, Joanne Clifford, of Cornish created the Mesh Bag Mama mascot – a metal sculpture of a goddess wrapped in scraps of mesh. Fundraising efforts for supplies and labor for the project are ongoing by members of the Plastics Working Group, and the first round of 250 bags will be made available at the Woodstock Farmers Market this summer. Amelia Rappaport, a manager at the market, says the bag project aligns with the market’s sustainability efforts: “We love reusable bags, and would love for everyone to have them!”

Interestingly, Vermont has had a ban on single-use items in place since 2020, which includes plastic bags, but only covers bags distributed at the check out. The use of single-use plastic bags in grocery store produce and bulk departments is one of the exceptions to the law, so giving customers the choice for a reusable produce bag furthers the reduction of single-use plastic.

Joan Ecker, owner of F.H. Clothing Co. in Quechee

F.H. Clothing Company provides space for the cutting of the mesh bag material, and the bags are sewn at the home of one of Fat Hat’s part-time employees. Joan explains what inspired her to support the Mesh Bag Mamas project: “It’s always nice to participate in things that touch the community in some way. We’ve got to be concerned about the environment and continue to raise consciousness.” Joan foresees being able to continue to support the project around the company’s seasonal schedule, engaging other sewers as time goes along and demand for the bags increases.

Sara Ecker oversees the informal sustainability efforts for Fat Hat and notes several practices the company uses to try to reduce waste from purchasing goods to production, shipping garments to retailers, and store operations. “We try hard not to overbuy fabric or goods so we don’t have a lot of leftover yardage and garments, but this is also customer-driven. We donate clothing we don’t sell to Apparel Impact (a non-profit redistributing clothing to those in need) and to the Lyndonville Thrift Store during the recent floods because a lot of people lost their homes,” says Sara. “We also donate fabric, buttons, and other materials to area senior centers and afterschool programs.”

Fat Hat clothing is intentionally made to last, which is often not the case in the fashion industry. The company also uses recyclable bags for its shipping operations, and paper bags are used in the retail store. Jenn runs the retail store and even sources the ribbons used to wrap packages from a company that uses 100% compostable, water soluble material, non-toxic adhesives, and ink that is chlorine and acid free. You can leave the ribbon for the birds in your neighborhood or in the garden for safe nest building. Garment boxes are purchased from New England based company Packaging Specialties and are made of recycled material along with the bags, jewelry boxes, and small gift boxes. Both the ribbon company and Packaging Specialties offer carbon neutral shipping.

While many textile businesses and fashion designers come and go with the trends of the day, F.H. Clothing Company has stayed the course, developing a loyal customer following for its comfortable, sophisticated clothing lines, and its design mantra, “clothing that loves you just the way you are.” As a lifelong entrepreneur, Joan Ecker has perfected the art of continuous learning, decisiveness, curiosity, and willingness to experiment with new ideas.

From the first Fat Hats in New York to a thriving clothing business in Quechee, Joan describes the company’s evolution on her website. “After all these years, it strikes me that we’re not making and selling clothing at all…we’re selling our sense of humor, our independent Vermont lifestyle, and our comfortable attitude about dressing… clothing is just how we’ve packaged it!” F.H. Clothing Company is a great example of a business that can be successful, enduring, and make intentional choices to care for the planet.

For more information on the Mesh Bag Mama project, visit the Ten Towns Ten Actions website at 10towns.org.